Church & Dwight acquired hair growth supplements and treatments brand Viviscal from Ireland-based Lifes2good in 2017 for $160 million. Entrepreneur James Murphy, founder of Lifes2good, said of the sale: “We are enormously proud of our achievement in building Viviscal into a hugely successful global brand that has enjoyed meteoric growth. We are however delighted that Church & Dwight, a highly regarded and fast-growing US consumers business, will lead the brand in its next phase of development.”
The Hair Authority met with the management team behind Viviscal to learn more about the brand’s development, testing and marketing success.
Viviscal supplements are the top hair growth supplement for women in the US. What lies behind this remarkable success?
My favorite question that I receive from a physician is “Does this really work?”.
I can always confidently say “Absolutely, yes it does. And we have 25 years of published clinical data to back it up.” Viviscal’s success is attributed exactly to that… it works. We have 10 clinical trials that have been published in various reputable peer-reviewed medical journals. A number of those trials were double-blind, randomized placebo-controlled studies and back up our results of reducing shedding and increasing hair existing hair growth and hair thickness.
Is Viviscal for women AND men?
Our professional formula, Viviscal PRO, is our strongest formulation available and is suitable for both men and women.
What does the brand-name Viviscal mean?
The brand name Viviscal stands for rejuvenation of the hair. “Vivi” comes from the Latin root meaning “liven” and “scal” represents scalp. Viviscal -> Bring life to the scalp.
What is the difference between regular Viviscal and Viviscal Pro?
Viviscal PRO is our strongest formulation available. It has 50mg more per day of the AminoMar™ complex, which comprises most of the formula. It also has additional ingredients of Apple Extract Powder (Procyanidin B-2, 84mg) and essential Amino Acids (L-Cystine and L-Methionine, 50mg). Viviscal PRO is only sold thru medical and licensed beauty professionals. We have over 4000 medical practices actively offering Viviscal PRO to their patients. Viviscal is sold thru national retailers like Walmart, Target, CVS, Walgreens and directly to the customer.
There are many hair regimens, some based on folklore or “wellness” and others which have clinical trials to support them. What evidence is there that Viviscal actually works?
The first clinical trial proving Viviscal’s efficacy was published in 1992 in The Journal of International Medical Research. The efficacy of Viviscal is supported in ten published clinical studies, including the most recent double-blind, placebo-controlled scientific research programs which demonstrated a statistically significant reduction in hair shedding, increase in hair thickness and increase in terminal hair count over a six-month period. Additional information and a full overview of the clinical trials can be found at: https://www.viviscalprofessional.com/clinically-proven-studies.html
Has Viviscal been endorsed by any professional organization?
Viviscal does not have paid endorsements from any professional organizations. We believe in the power of research and education and offer grants and support to multiple organizations like AHRS (American Hair Research Society), CARF (Cicatricial Alopecia Research Foundation), ASDS (American Society of Dermatologic Surgery) and NAAF (National Alopecia Areata Foundation).
What is the complete Viviscal program? What are the components and how do they work together?
Viviscal supplements are the true “work horse” behind the program. The offer the vital nutrients internally to nourish existing hair growth and to stimulate/prolong the anagen phase of the hair growth cycle. While the supplements work on the inside, the topical line of Viviscal Thickening Shampoo, Conditioner and Elixir are working to protect what is on the outside. They each work to thicken and add volume to thin or fine hair.
What makes Viviscal different from any other regimen?
Viviscal supplements are the most clinically proven hair growth supplement on the market today. No other hair growth supplement comes close to the amount of research that we have completed over the past 25+ years. That is our biggest differentiation. New is not necessarily always best.
What are the ingredients in Viviscal? Are they drugs?
The main active ingredient in Viviscal supplements is AminoMar™, a proprietary marine collagen complex. It is 100% drug-free.
Does lifestyle affect hair health? What other changes should people make in addition to Viviscal?
Lifestyle can absolutely affect hair health. Various lifestyle factors like poor eating habits, smoking, over-styling and stress can contribute to hair loss. More than 50% of women have at least 2 factors that contribute to their hair loss or hair thinning. So, it’s not easy to pinpoint one specific thing. Multiple lifestyle changes may need to occur to help support healthier hair.
Can Viviscal be purchased over the counter or do you need a prescription?
Viviscal is a non-prescription hair growth supplement. It can be purchased OTC at national retailers, or the professional formulation can be purchased thru medical practices and licensed beauty professionals.
Where was Viviscal first developed and by whom?
The exclusive active ingredient in Viviscal supplements was first developed in the 1980s. A Scandinavian professor studying the Inuit populations discovered that their healthy hair and skin was the result of their fish- and protein-rich diet. The professor isolated the key protein molecules from their diet and it was from these origins that the marine complex AminoMar™ was created.
Church & Dwight also offers Toppik Hair Fibers. Can hair fibers be used in conjunction with the Viviscal regimen?
Absolutely! Viviscal supplements are proven to support hair growth in as little as 3 months, but a lot of patients are looking for something that can immediately address thinning hair or hair loss. Toppik Hair Building Fibers are colored organic fibers made of pure keratin protein—the same protein that makes up human hair. When shaken onto balding or thinning hair, the fibers instantly and securely attach to existing hair to fill in areas that are sparse, giving the appearance thicker, fuller looking hair.
Can Viviscal help patients who are planning hair transplant surgery? Should they take Viviscal before or after their procedure?
Patients should always consult with their doctor first. Taking Viviscal supplements 3-6 months prior to a hair transplant surgery can help support the thickening and growth of dormant donor hairs. Post-surgery, to support the healthiest existing hair growth, it has been recommended by hair surgeons to continue with the Viviscal supplements.
Does Viviscal enhance low level laser light therapy?
Viviscal supplements can be used in conjunction with any hair loss treatment like low level laser light therapy, PRP or prescribed drug treatments. Patients should always consult with their doctor first.
Why should hair loss professionals recommend for Viviscal Pro to their clients?
“In a category full of false promises Viviscal PRO is clinically proven to reduce shedding, increase existing hair growth and promote hair thickness.” The easiest option for any client or patient who is suffering from hair loss or thinning. It is drug-free, and you can see results in as little as 3 months just by taking 2 pills a day, morning and night.
How can readers of this article become a Viviscal Professional retailer?
You can sign up for an account directly thru www.vxprohair.com, or reach out to Hair Authority for various specialized programs that can provide proven solutions to offer to your clients and patients.
About: LAUREN DUDEK – brand team and education lead.
A 15+ veteran marketer and global educator in the medical aesthetics & beauty industry, Lauren has combined her passion for hair and philanthropy in teaching about hair loss & thinning to physicians, medical professionals, and stylists. She has spent much of her career as a marketing and practice building consultant for dermatologists and plastic surgeons, as well as creating and launching a custom education course for L’Oréal’s professional skincare brand, Skinceuticals. She now leverages her knowledge within the medical and beauty professional communities with innovative business building tips and an emphasis on proven products.