Cosmetic, Men's, Women & Beauty

Stubble Beats Clean Shaven

Stubble Beats Clean Shaven

Women find short stubble the most attractive facial hair style

A survey by Prim&Prep an organization that describes itself as , ”the definitive guide to male grooming” showed t that 24% of respondents ranked “short stubble” as the most attractive facial hair style. “Clean-shaven” was a close second. That might explain why the U.S. men’s market for shaving products has shrunk by over 11% in the past five years, according to data from Euromonitor. The U.S. men’s razors and blades market was worth $2.4 billion 2015 and declined to $2.2 billion in 2018 obliging Procter & Gamble to take an $8 billion write-down on its Gillette. P&G paid $57 billion in 2005 for Gillette, the world’s No.1 shaving brand.

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