Featured Articles, Hair Care, Medical

The Scalp Care Surge

Scalp Care

A Vital Ecosystem for Hair Health

Scalp Care

Scalp Health: The Root of Vibrant, Healthy Hair

In the evolving market for beauty and personal care, scalp health has emerged as a critical component for strong, vibrant hair. Products and treatments traditionally reserved for facial care have found a new frontier atop the head.

The Surge in Scalp Care Interest

Recent data demonstrates the growing interest in scalp health. TikTok videos dedicated to scalp care have amassed over 2.6 billion views, while searches for “silicone scalp massager” in Australia alone surged by 250% in the past year.

Adore Beauty, an Australian online retailer, reported a staggering 2,000% increase in searches for scalp serums year-on-year, with a 15% increase in the range of scalp health products offered from 2022 to 2023. This expansion reflects a wider trend in the beauty industry towards previously overlooked or stigmatized concerns, such as dandruff, with premium products.

The Necessity of Scalp Care

Experts affirm the intrinsic link between scalp health and hair vitality. Sydney-based dermatologist Dr. Natasha Cook emphasizes that the scalp and face share similar dermatological needs, suggesting that a neglected scalp can lead to hair loss, alongside discomfort from flaking and itching. Pharmaceutical scientist Hannah English points out that half of adults experience dandruff at some point, advocating for openness in addressing flaky scalp conditions.

Tailoring Hair Care to Scalp Health

The foundation of scalp health lies in appropriate hair washing frequency, ideally once or twice a week to preserve natural oils and prevent inflammation. Regular use of exfoliating scrubs can remove product buildup and stabilize oil production, particularly for people frequently using hair styling products. Additionally, a balanced diet rich in antioxidants and nutrients plus careful brushing can support hair growth by improving circulation to the follicles.