Editorial

Editorial Fall/Winter 2019

Happy Holidays to all our friends and colleages around the world. Here’s wishing you health, tranquility and success in all your ventures.

Just Be Yourself – Everyone else is taken: Men and women want a natural, healthy lifestyle and they are embracing personal care products that support it. Earlier this year, Forbes reported on a competition where 18 judges picked 12 beauty startups they thought were the most interesting. Leading the pack was “clean and natural beauty.” We have written about the trend towards an organic lifestyle before and it is no surprise to see this reflected in the beauty market. Coming in second place were science-based products with active ingredients that deliver measurable results. We have seen multiple shampoos and tonics formulated by doctors and specialty labs and the selection continues to expand. Custom formulated products also ranked high on the list with formulae specially blended to individual customer hair and skin types. These products can also be modified to match the seasons or even medical conditions. The men’s market also ranked high as US men followed trends in Asia and begin to explore new products including makeup. The hair replacement market stands to benefit from these trends as it modernizes and continues to move from the old hairloss clichés towards a more natural, organic lifestyle. Perhaps hair additions will finally become the everyday style accessory we’ve all be dreaming about.

 

The Anti-Aging Business?: I have often written about hair being the first and most obvious sign of the passing years and suggested that we stop talking about hair replacement and restoration and talk more about anti-aging. But what is old age? The World Health Organization used to claim that 65 years was old, but they have recently come up with s new definition:

  • 0 to 17 years: Underage
  • 18 to 65 years old: Youth or young people.
  • 66 to 79 years old: Middle aged
  • 80 to 99 years old: elderly or senior
  • 110 plus years old: Long lived elderly.

 

Hair Loss Studies Proliferate: Every week I receive three or four invitations to spend hundreds of dollars to receive a new hair loss study from an “Authoritative Source.” Perhaps you do too. Clearly, this is a great revenue producer for someone in a corner office somewhere. Probably overseas. Here are some of the latest. Global Hair Loss & Growth Treatments and Products Market Future Trends 2019-2024: Procter & Gamble, L’Oreal, Unilever… Global Hair Loss & Growth Treatments and Products Market Opportunities 2019 Services and Technology, Statistics, Sales Review, Forecasting 2025. Economic Effects of Hair Loss growth Treatments and Products Market, Advancement Strategy, Main Top Players, Analysis and Forecast To 2024. The Global Hair Loss and Growth Devices Industry Factbook – the most comprehensive and reliable data resource for the Hair Loss and Growth Devices available now that deliver a complete, end-to-end look at the Hair Loss and Growth Devices supply chain, changing market dynamics, evolving trends with historical market size breakdown by key segments and geographic territories that majority of leader and emerging players are focusing. Like they say, “If you can’t do it, write about it.”

 

Heads Up, 30,000 FDA Cosmetic Complaints: The FDA reports that cosmetics came in second, just behind supplements in consumer complaints. In 2018, the US regulatory body received nearly 30,000 cosmetics complaints, while dietary supplements brought in 54,085. This is not a new trend. Complaints of adverse health events related to cosmetic and personal care products more than doubled from 2015 to 2016, according to a study published in the journal JAMA Internal Medicine. The majority of those complaints stemmed from hair care products.

 

Hair Rules: The top iPhone and iPad apps on Apple’s app store in November 17, 2019 included TOCA Hair Salon which was ranked ninth among the paid apps. Looks like there is a whole new generation of youngsters wanting to play with hair. The future looks good!

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